If you are an online marketer then there is no need to enlighten on what keyword research is for you. As it is something that online marketing is always started with; be it search engine optimization, social media, content marketing, and pay per click and other segments of marketing.
Well, the question is how to best do keyword research?
Though every marketer knows the fact that Google keyword tool is available for free and they can make the most of this SEO Keyword research tool.
However, they may not be educated properly in terms of putting the best leg forward while doing Keyword research and analysis.
So here with this article, we are trying to help you step in the right direction while performing keyword research. Here we go:
Step1: Define your objective:
If you are starting keyword analysis from the scratch then first you have to figure it out what your website is all about and what is the objective? You could ask a couple of questions to yourself which are as below:
What your website is?
What are you selling whether it is content or product?
How are you helping your audience?
Come with a list of keywords
Once you conclude what are your mission, product, and audience; choose some keywords of your own imagination and come with a list. Try to read your audience mind and come up with some takeaway.
What your audience is interested in?
What your audience is looking for?
What they could be searching to reach out your product.
Step2: Opt For Free Keyword Research Tools
Google Ad word:
When you think of keyword research, the first thing that comes to your mind is Ad word keyword tool provided by Google. Hence, you tend to utilize this tool while choosing keywords.
Keyword Planner is the inbuilt tool of Google ad word, where you can perform various activities such as:
- You can Search for new keywords
- You can get search volume for your list of keywords
- You can get the statics of traffic forecasts for a list of keywords
- You can get new keyword ideas with displayed related keyword list
Though it is always recommended to choose high and volume low competition keywords we would rather suggest not opting for every high volume keywords because they are more likely having high competition.
Instead, you focus other things like on the keywords which are very relevant to your niche and those with low competition.
Though Google keyword planner is the first priority for many online marketers, there are also other very useful tools exits to help you plan your keywords in a right manner. KWFinder, Keyword Explorer, Keyword Tool can also be utilized for the same objective as of Google keyword planner.
Step3: Find Searches Related To Keyword (LSI Keywords)
Every time when you search for any keywords, a list of related keywords, which are also termed as LSI keywords, are displayed at the bottom of search result page.
You could find those keywords and put in your content for diluting keyword density for the specific keyword. Ever since Google has updated its algorithm to be semantic; LSI keywords are playing very important roles for SEOs to come on the top of SERP.
Step4: Look At Search Intent
It has been always an important factor for a webmaster to look at search intent of users and thus optimizing the website on that basis. Choose your keywords depending on the search intent of users and thereafter creating a quality content, which must have an answer to your user’s query.
You can do this practice by using free Google search console. There you can find all the keywords which users are searching to come across your website on Google. Pick those keywords and rewrite your content to provide the best answer to user’s search intent.
Step5: Long Tail Keywords
Ever since Hummingbird update has been the part of Google search algorithm, long tail keywords have become more popular to target your website content.
Long tail keywords are basically the combination of 3 or more keyword phrases. These keywords serve very specific query of users so make sure your content is also specific in terms of what you are selling.
You also get the opportunity to target more keyword combinations in your content thus delivering your content to the larger audience.
Here are some tools that help you find long tail keywords:
Step6: Google Trends
It could be the last step for your keyword research strategy but it must be taken very significantly as Google Trends is the best online keyword analysis tool which helps the user see the trend how a specific keyword is being searched over the time.
If you find any key term going upward in the search graph, you must consider it into your content marketing plan.